Pemberdayaan Pelaku Usaha melalui Branding Design untuk UMKM di Perumahan Fazar Asri 3
Empowering Business Actors through Branding Design for MSMEs in the Fazar Asri 3 Housing Complex
Keywords:
branding, design, MSMEs, omzet, empoweringAbstract
MSMEs are one of the driving forces of the growing people's economy and have several types and levels. Currently, businesses are facing the problem of declining sales due to the ease of accessing the same commodities online. This occurs due to a lack of knowledge and skills of business actors in exploring their potential and utilizing markets that tend to grow and develop. The purpose of this activity is to improve the competence of the target group in implementing branding design for MSME actors as the target group. This training uses lecture and simulation methods. The evaluation results show that this empowerment activity has succeeded in improving the competence of the target group in carrying out branding design. This is reflected in the achievement of success indicators, namely an increase in participant knowledge by 53.72% and 83.55% of participants have successfully designed brands through the application that has been provided. The recommendation given through this report is the need for continuous mentoring to MSME actors in exploring the potential of the growing and developing market.
Downloads
References
Abdin Munib, J., Putra Nayendra, D., Hakiem, A., Dwi Musthofa, R., Arofiqandil, S., Vida, D. A., Tsurayya, A., Shofa Ramadhani, A., Naila Rahma, Q., Azis An Nur, F., & Evan Renaldyansyah Putra, M. (2025). Pemberdayaan Ekonomi Masyarakat Melalui Program Peningkatan Branding Digital UMKM Menoreh Melalui Visual Identity Community Economic Empowerment Through the Menoreh UMKM Digital Branding Improvement Program Through Visual Identity. Jurnal Intelek Insan Cendikia, 2(2), 4185–4190. https://jicnusantara.com/index.php/jiic
Arifa, I., Ahmad Choiri, Wahyu Wibowo, Aminuddin, A., & Nur Azizah Panggabean. (2025). Peran UMKM dalam Meningkatkan Perekonomian Nasional. PESHUM : Jurnal Pendidikan, Sosial Dan Humaniora, 4(4), 5376–5385. https://doi.org/10.56799/peshum.v4i4.9530
Ayomi, P. N., Juniartha, I. W., & ... (2024). Pemberdayaan Umkm Melalui Digital Marketing Dan Penguatan Branding Pada Umkm Mama Nyanya. Prosiding Senadiba IV Tahun 2024, 6(2), 103–112. https://e-journal.unmas.ac.id/index.php/senadiba/article/view/5699%0Ahttps://e-journal.unmas.ac.id/index.php/senadiba/article/download/5699/4343
Faturrahman, F., Subhan, E. S., & Shoalihin, S. (2025). Pengembangan UMKM Berbasis Transformasi Digital Dalam Mendorong Pertumbuhan Ekonomi Lokal. Advances in Management & Financial Reporting, 3(3), 990–1008. https://doi.org/10.60079/amfr.v3i3.622
Hasbullah, Christofer Satria, I Nyoman Subudiarta, & Lanang Sakti. (2025). Pendampingan Pembuatan Brand Identity Kemasan Produk bagi Usaha Mikro Kecil dan Menengah. Jurnal Ilmiah Pengabdian Dan Inovasi, 4(2), 157–164. https://doi.org/10.57248/jilpi.v4i2.701
Ilmiah, I., & Hariyana, N. (2023). Pendampingan Dan Penerapan Branding Produk Sebagai Strategi Pemasaran UMKM “Rempeyek Mak Sri.” Jurnal Pengabdian Kepada Masyarakat Nusantara, 4(3), 1627–1634.
Jalaludin, J., Farid, M. T., Dewi, R., & Sucipto, M. C. (2024). Pemberdayaan Masyarakat Melalui Pendampingan Branding dan Pemasaran Islami kepada UMKM Aneka Keripik Di Desa Salamjaya Pondoksalam Purwakarta. ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat, 4(2), 121–145.
Masyarakat, P., Aksi, J., & Volume, S. (2025). Pendampingan Pembuatan Desain Logo untuk Penguatan Citra Usaha Mikro Assistance. Pemberdayaan Masyarakat: Jurnal Aksi Sosial, 2(2), 115–123.
Muhammad Ricky Setiawan, & Eko Purwanto. (2024). Pemberdayaan UMKM Dengan Pelatihan Branding Dan Penguatan Pemasaran Produk Menggunakan Strategi Branding Di Kebraon. Pengabdian Kepada Masyarakat Nusantara (JPkMN), 5(1), 91–99. https://ejournal.sisfokomtek.org/index.php/jpkm/article/download/2407/1709/18778
Nurany, F., Junior Paulus, J., Firda Ananta, S. B., Amelia Putri, N. A., Rizqiani, A., & Yogantara, D. (2025). Pemberdayaan Umkm Di Kelurahan Dukuh Pakis Surabaya Melalui Penguatan Branding Digital Dan Proses Sertifikasi Halal Dalam Menyongsong Era Go Digital. Jurnal Abdi Panca Marga, 6(1), 13–26. https://doi.org/10.51747/abdipancamarga.v6n1.612
Padila, N. N., Kurnia, T., Ramandha, A., & Nugraha, A. (2024). Peningkatan Keterampilan UMKM Melalui Branding Produk dan Pendampingan Legalitas Usaha di Desa Tajurhalang Kecamatan Cijeruk Kabupaten Bogor. ALMUJTAMAE: Jurnal Pengabdian Masyarakat, 4(1), 42–50. https://doi.org/10.30997/almujtamae.v4i1.11677
Pudjoprastyono, H., Layli, R. M., Mohamad, T., Wicaksono, A., & Faajri4, M. S. (2023). Pemberdayaan UMKM Rolade Sawi Melalui Peningkatan Branding Digital dan Inovasi Kemasan. Media Pengabdian Kepada Masyarakat ( MPKM ), 2(01), 51–56. https://www.ejournal-rmg.org/index.php/AMPKM/article/view/132
Qordhowi, A. F. Y. Al, Judiono, J., & Sudarso, S. (2025). Meningkatkan Daya Saing Umkm Melalui Branding Dan Packaging Kreatif Di Era New Normal. Community Development Journal : Jurnal Pengabdian Masyarakat, 6(1), 68–75. https://doi.org/10.31004/cdj.v6i1.40590
Salnah, S., & Helmi, R. F. (2025). Peran Kemendag dalam Memfasilitasi UMKM BISA Ekspor Melalui Business Matching: Analisis Governansi Digital. Jurnal Intelek Insan Cendikia, 2, 18660–18666. https://jicnusantara.com/index.php/jiic
Vertin, N. A., Zahra, A., Sopiana, C. F., Wardiani, S. R., Miranjani, S. M., Indriana, H., & Cahyanto, R. (2025). Pemberdayaan UMKM melalui Pelatihan Dasar Desain dan Strategi Branding pada Rumah Kopi Sanggabuana. E-DIMAS: Jurnal Pengabdian Kepada Masyarakat, 16(4), 719–731.
